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ConsumerLab.com Annual Vitamin & Supplement Users Survey and Survey Report Every year, ConsumerLab.com conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps ConsumerLab.com identify products to be tested its ongoing Product Reviews. It also provides unparalleled comparative market research, including extensive demographic analyses. 2009 ConsumerLab.com Survey of Vitamin and Supplement Users: The 2009 Survey is based on responses from 6,000 supplement users. Read a news release about the 2009 survey. Survey Report (and Special Analyses) - See the report brochure. The 2009 Survey Report includes robust information for each of the leading 65 brands and 28 merchants. The report also shows the popularity of over 1,000 additional brands and merchants rated by respondents. Brands Covered (Sample size per brand of 100 to 1,537 respondents) Barlean’s Bluebonnet Carlson Labs Centrum Country Life CVS Doctor’s Best Enzymatic Therapy Equate (Albertson’s) Gaia Herbs Garden of Life GNC Jarrow Julian Whitaker Kirkland (Costco) Life Extension Foundation Member’s Mark (Sam’s Club) Metagenics Mountain Home Nutritionals Natrol Natural Factors Nature Made Nature’s Bounty Nature’s Life Nature’s Plus Nature’s Sunshine Nature’s Way New Chapter Nordic Naturals NOW Foods NSI (Vitacost.com) Nutrilite One-A-Day Pure Encapsulations Puritan’s Pride Rainbow Light Rexall RiteAid Schiff Shaklee Solaray Solgar Source Naturals Spring Valley (Wal-Mart) Standard Process Sundown Swanson Thorne Research Trader Darwin (Trader Joe’s) Twinlab USANA Vitamin Shoppe Vitamin World Walgreens Whole Foods Merchants Covered (Sample size per merchant of 100 to 1,206 respondents) Albertson’s Amazon.com BJ’s Costco CVS Drugstore.com GNC Healthcare Practitioner’s Office iherb.com K-Mart Kroger Life Extension Foundation Local Drugstore Local Health Food Store Longs Nutrilite Puritan’s Pride RiteAid Safeway Sam’s Club Shaklee Swanson Target Trader Joe’s USANA Vitamin Shoppe Vitamin World Walgreens Wal-Mart Whole Foods Vitacost.com See the report brochure. Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com) to purchase the report and special analyses. back to top
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